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Facebook Ads Connector for Google Data Studio

With the Facebook Ads Connector you can report on the most important statistics of your Facebook Ads account. To use this connector you need an API Key.

Facebook Ads Template

The template has 2 pages. The first one is about the campaigns, adsets & ads. Here you can see the results of those fields. The last page is about Who Clicked on the ad.

How to connect the data?

We will explain how you can connect the data to Data Studio.

1). Go to https://www.gladior.com/data-studio/facebook-ads-connector/ and get your account token.

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2). When you’ve generated the account token, copy this code and go to the link below the code

3). Authorize the use of the Data Studio Connector

4). The next step is to authorize our Facebook Ads connector.

5). Paste the account token in this field and click on next.

6). Login to your account and make the connection.

7). Choose the Facebook Ads account, you want to connect to the Facebook Ads connector.

8). When you’ve made the connection with Data Studio you will see all the possible fields of data with a description of what they mean.

9). When you click on ‘make report’ you will connect the data to the template.

Metrics and Dimensions

You can send the following metrics and dimensions to Google Data Studio:

NameTypeDescription
Account CurrencyMETRICTEXT
Account IdMETRICTEXT
Account NameMETRICTEXT
Action ValuesMETRICNUMBER
ActionsMETRICNUMBER
Ad Bid TypeMETRICTEXT
Ad Bid ValueMETRICNUMBER
Ad Click ActionsMETRICNUMBER
Ad DeliveryMETRICNUMBER
Ad IdMETRICTEXT
Ad Impression ActionsMETRICNUMBER
Ad NameMETRICTEXT
Adset Bid TypeMETRICTEXT
Adset Bid ValueMETRICNUMBER
Adset Budget TypeMETRICTEXT
Adset Budget ValueMETRICNUMBER
Adset DeliveryMETRICNUMBER
Adset EndMETRICNUMBER
Adset IdMETRICTEXT
Adset NameMETRICTEXT
Adset StartMETRICNUMBER
Age TargetingMETRICNUMBER
Attribution SettingMETRICTEXT
Auction BidMETRICNUMBER
Auction CompetitivenessMETRICNUMBER
Auction Max Competitor BidMETRICNUMBER
Buying TypeMETRICTEXT
Campaign IdMETRICTEXT
Campaign NameMETRICTEXT
Canvas Avg View PercentMETRICNUMBER
Canvas Avg View TimeMETRICNUMBER
Catalog Segment ActionsMETRICNUMBER
Catalog Segment ValueMETRICNUMBER
Catalog Segment Value Mobile Purchase RoasMETRICNUMBER
Catalog Segment Value Omni Purchase RoasMETRICNUMBER
Catalog Segment Value Website Purchase RoasMETRICNUMBER
ClicksMETRICNUMBER
Conversion Rate RankingMETRICTEXT
Conversion ValuesMETRICNUMBER
ConversionsMETRICNUMBER
Converted Product QuantityMETRICNUMBER
Converted Product ValueMETRICNUMBER
Cost per 15 Sec Video ViewMETRICCURRENCY_EUR
Cost per 2 Sec Continuous Video ViewMETRICCURRENCY_EUR
Cost per Action TypeMETRICCURRENCY_EUR
Cost per ad ClickMETRICCURRENCY_EUR
Cost per ConversionMETRICCURRENCY_EUR
Cost per Dda Countby ConvsMETRICCURRENCY_EUR
Cost per Estimated ad RecallersMETRICCURRENCY_EUR
Cost per Inline Link ClickMETRICCURRENCY_EUR
Cost per Inline Post EngagementMETRICCURRENCY_EUR
Cost per One Thousand ad ImpressionMETRICCURRENCY_EUR
Cost per Outbound ClickMETRICCURRENCY_EUR
Cost per Store Visit ActionMETRICCURRENCY_EUR
Cost per ThruplayMETRICCURRENCY_EUR
Cost per Unique Action TypeMETRICCURRENCY_EUR
Cost per Unique ClickMETRICCURRENCY_EUR
Cost per Unique ConversionMETRICCURRENCY_EUR
Cost per Unique Inline Link ClickMETRICCURRENCY_EUR
Cost per Unique Outbound ClickMETRICCURRENCY_EUR
CpcMETRICCURRENCY_EUR
CpmMETRICCURRENCY_EUR
CppMETRICCURRENCY_EUR
Created TimeMETRICNUMBER
CtrMETRICPERCENT
Date StartMETRICYEAR_MONTH_DAY
Date StopMETRICYEAR_MONTH_DAY
Dda Countby ConvsMETRICNUMBER
Engagement Rate RankingMETRICTEXT
Estimated ad Recall RateMETRICNUMBER
Estimated ad Recall Rate Lower BoundMETRICNUMBER
Estimated ad Recall Rate Upper BoundMETRICNUMBER
Estimated ad RecallersMETRICNUMBER
Estimated ad Recallers Lower BoundMETRICNUMBER
Estimated ad Recallers Upper BoundMETRICNUMBER
FrequencyMETRICNUMBER
Full View ImpressionsMETRICNUMBER
Full View ReachMETRICNUMBER
Gender TargetingMETRICNUMBER
ImpressionsMETRICNUMBER
Inline Link Click CtrMETRICPERCENT
Inline Link ClicksMETRICNUMBER
Inline Post EngagementMETRICNUMBER
Instant Experience Clicks to OpenMETRICNUMBER
Instant Experience Clicks to StartMETRICNUMBER
Instant Experience Outbound ClicksMETRICNUMBER
Interactive Component TapMETRICNUMBER
LabelsMETRICNUMBER
LocationMETRICNUMBER
Mobile App Purchase RoasMETRICNUMBER
ObjectiveMETRICTEXT
Outbound ClicksMETRICNUMBER
Outbound Clicks CtrMETRICPERCENT
Place Page NameMETRICTEXT
Purchase RoasMETRICNUMBER
Qualifying Question Qualify Answer RateMETRICNUMBER
Quality RankingMETRICTEXT
Quality Score EctrMETRICNUMBER
Quality Score EcvrMETRICNUMBER
Quality Score OrganicMETRICNUMBER
ReachMETRICNUMBER
Social SpendMETRICCURRENCY_EUR
SpendMETRICCURRENCY_EUR
Store Visit ActionsMETRICNUMBER
Unique ActionsMETRICNUMBER
Unique ClicksMETRICNUMBER
Unique ConversionsMETRICNUMBER
Unique CtrMETRICPERCENT
Unique Inline Link Click CtrMETRICPERCENT
Unique Inline Link ClicksMETRICNUMBER
Unique Link Clicks CtrMETRICPERCENT
Unique Outbound ClicksMETRICNUMBER
Unique Outbound Clicks CtrMETRICPERCENT
Unique Video Continuous 2 Sec Watched ActionsMETRICNUMBER
Unique Video View 15 SecMETRICNUMBER
Updated TimeMETRICNUMBER
Video 15 Sec Watched ActionsMETRICNUMBER
Video 30 Sec Watched ActionsMETRICNUMBER
Video Avg Time Watched ActionsMETRICNUMBER
Video Continuous 2 Sec Watched ActionsMETRICNUMBER
Video P100 Watched ActionsMETRICNUMBER
Video P25 Watched ActionsMETRICNUMBER
Video P50 Watched ActionsMETRICNUMBER
Video P75 Watched ActionsMETRICNUMBER
Video P95 Watched ActionsMETRICNUMBER
Video Play ActionsMETRICNUMBER
Video Play Curve ActionsMETRICNUMBER
Video Play Retention 0 to 15s ActionsMETRICNUMBER
Video Play Retention 20 to 60s ActionsMETRICNUMBER
Video Play Retention Graph ActionsMETRICNUMBER
Video Thruplay Watched ActionsMETRICNUMBER
Video Time Watched ActionsMETRICNUMBER
Website CtrMETRICPERCENT
Website Purchase RoasMETRICNUMBER
Wish BidMETRICNUMBER
Ad Format AssetDIMENSIONTEXT
AgeDIMENSIONTEXT
Body AssetDIMENSIONTEXT
Call to Action AssetDIMENSIONTEXT
CountryDIMENSIONTEXT
Description AssetDIMENSIONTEXT
Device PlatformDIMENSIONTEXT
DmaDIMENSIONTEXT
Frequency ValueDIMENSIONTEXT
GenderDIMENSIONTEXT
Hourly Stats Aggregated by Advertiser Time ZoneDIMENSIONHOUR
Hourly Stats Aggregated by Audience Time ZoneDIMENSIONHOUR
Image AssetDIMENSIONTEXT
Impression DeviceDIMENSIONTEXT
Link Url AssetDIMENSIONTEXT
Place Page IdDIMENSIONTEXT
Platform PositionDIMENSIONTEXT
Product IdDIMENSIONTEXT
Publisher PlatformDIMENSIONTEXT
RegionDIMENSIONTEXT
Title AssetDIMENSIONTEXT
Video AssetDIMENSIONTEXT
Ad Creative Account IdDIMENSIONTEXT
Ad Creative Actor IdDIMENSIONTEXT
Ad Creative AdlabelsDIMENSIONTEXT
Ad Creative Applink TreatmentDIMENSIONTEXT
Ad Creative Asset Feed SpecDIMENSIONTEXT
Ad Creative Authorization CategoryDIMENSIONTEXT
Ad Creative Auto UpdateDIMENSIONTEXT
Ad Creative BodyDIMENSIONTEXT
Ad Creative Branded Content Sponsor Page IdDIMENSIONTEXT
Ad Creative Bundle Folder IdDIMENSIONTEXT
Ad Creative Call to Action TypeDIMENSIONTEXT
Ad Creative Categorization CriteriaDIMENSIONTEXT
Ad Creative Category Media SourceDIMENSIONTEXT
Ad Creative Destination Set IdDIMENSIONTEXT
Ad Creative Dynamic ad VoiceDIMENSIONTEXT
Ad Creative Effective Authorization CategoryDIMENSIONTEXT
Ad Creative Effective Instagram Media IdDIMENSIONTEXT
Ad Creative Effective Instagram Story IdDIMENSIONTEXT
Ad Creative Effective Object Story IdDIMENSIONTEXT
Ad Creative Enable Direct InstallDIMENSIONTEXT
Ad Creative Enable Launch Instant AppDIMENSIONTEXT
Ad Creative IdDIMENSIONTEXT
Ad Creative Image CropsDIMENSIONTEXT
Ad Creative Image HashDIMENSIONTEXT
Ad Creative Image UrlDIMENSIONTEXT
Ad Creative Image Url ImageDIMENSIONIMAGE_LINK
Ad Creative Instagram Actor IdDIMENSIONTEXT
Ad Creative Instagram Permalink UrlDIMENSIONTEXT
Ad Creative Instagram Story IdDIMENSIONTEXT
Ad Creative Instagram User IdDIMENSIONTEXT
Ad Creative Interactive Components SpecDIMENSIONTEXT
Ad Creative Link Deep Link UrlDIMENSIONTEXT
Ad Creative Link Destination Display UrlDIMENSIONTEXT
Ad Creative Link Og IdDIMENSIONTEXT
Ad Creative Link UrlDIMENSIONTEXT
Ad Creative Messenger Sponsored MessageDIMENSIONTEXT
Ad Creative NameDIMENSIONTEXT
Ad Creative Object IdDIMENSIONTEXT
Ad Creative Object Store UrlDIMENSIONTEXT
Ad Creative Object Story IdDIMENSIONTEXT
Ad Creative Object Story SpecDIMENSIONTEXT
Ad Creative Object TypeDIMENSIONTEXT
Ad Creative Object UrlDIMENSIONTEXT
Ad Creative Place Page Set IdDIMENSIONTEXT
Ad Creative Platform CustomizationsDIMENSIONTEXT
Ad Creative Playable Asset IdDIMENSIONTEXT
Ad Creative Portrait CustomizationsDIMENSIONTEXT
Ad Creative Product Set IdDIMENSIONTEXT
Ad Creative Recommender SettingsDIMENSIONTEXT
Ad Creative Source Instagram Media IdDIMENSIONTEXT
Ad Creative StatusDIMENSIONTEXT
Ad Creative Template UrlDIMENSIONTEXT
Ad Creative Template Url SpecDIMENSIONTEXT
Ad Creative Thumbnail UrlDIMENSIONTEXT
Ad Creative Thumbnail Url ImageDIMENSIONIMAGE_LINK
Ad Creative TitleDIMENSIONTEXT
Ad Creative Url TagsDIMENSIONTEXT
Ad Creative Use Page Actor OverrideDIMENSIONTEXT
Ad Creative Video IdDIMENSIONTEXT
DateDIMENSIONYEAR_MONTH_DAYDate breakdown
Year MonthDIMENSIONYEAR_MONTHYear Month breakdown
Action App InstallMETRICNUMBER
Action App UseMETRICNUMBER
Action CheckinMETRICNUMBER
Action CommentMETRICNUMBER
Action Credit SpentMETRICNUMBER
Action Landing Page ViewMETRICNUMBER
Action LikeMETRICNUMBER
Action Link ClickMETRICNUMBER
Action Mobile App InstallMETRICNUMBER
Action Outbound ClickMETRICNUMBER
Action Photo ViewMETRICNUMBER
Action PostMETRICNUMBER
Action Post ReactionMETRICNUMBER
Action RsvpMETRICNUMBER
Action Video ViewMETRICNUMBER
Action Contact TotalMETRICNUMBER
Action Contact WebsiteMETRICNUMBER
Action Contact Mobile AppMETRICNUMBER
Action Contact OfflineMETRICNUMBER
Action Donate TotalMETRICNUMBER
Action Find Location TotalMETRICNUMBER
Action Schedule TotalMETRICNUMBER
Action Start Trial TotalMETRICNUMBER
Action Submit Application TotalMETRICNUMBER
Action Subscribe TotalMETRICNUMBER
Action Recurring Subscription Payment TotalMETRICNUMBER
Action Cancel Subscription TotalMETRICNUMBER
Action Page EngagementMETRICNUMBER
Action Post EngagementMETRICNUMBER
Action LeadMETRICNUMBER
Action Onsite conversion.flow CompleteMETRICNUMBER
Action Onsite conversion.messaging BlockMETRICNUMBER
Action Onsite conversion.messaging Conversation Started 7dMETRICNUMBER
Action Onsite conversion.messaging First ReplyMETRICNUMBER
Action Onsite conversion.post SaveMETRICNUMBER
Action Onsite conversion.purchaseMETRICNUMBER