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LinkedIn Ads Connector for Google Data Studio

With the LinkedIn Ads Connector you can report on the most important statistics of your LinkedIn Ad Account.

LinkedIn Ads Template

The template had 1 page. This page has general data of your LinkedIn Ads account.

How to connect the data?

We will explain how you can connect the data to Data Studio.

1). Go to https://www.gladior.com/data-studio/linkedin-ads-connector/ and get your account token.

2). When you’ve generated the account token, copy this code and go to the link below the code

3). Authorize the use of the Data Studio Connector

4). The next step is to authorize our LinkedIn Ads connector.

5). Paste the account token in this field and click on next.

6). Login to your account and make the connection.

7). Choose the Ad Account, you want to connect to the LinkedIn Ads connector.

8). When you’ve made the connection with Data Studio you will see all the possible fields of data with a description of what they mean.

9). When you click on ‘make report’ you will connect the data to the template.

Metrics and Dimensions

You can send the following metrics and dimensions to Google Data Studio:

NameTypeDescription
COMPANYDIMENSIONTEXTGroup results by advertiser's company.
ACCOUNTDIMENSIONTEXTGroup results by account.
SHAREDIMENSIONTEXTGroup results by sponsored share.
CAMPAIGNDIMENSIONTEXTGroup results by campaign.
CREATIVEDIMENSIONTEXTGroup results by creative.
CAMPAIGN_GROUPDIMENSIONTEXTGroup results by campaign group.
CONVERSIONDIMENSIONTEXTGroup results by conversion.
CONVERSATION_NODEDIMENSIONTEXTThe element row in the conversation will be the information for each individual node of the conversation tree.
CONVERSATION_NODE_OPTION_INDEXDIMENSIONTEXTUsed actionClicks are deaggregated and reported at the Node Button level. The second value of the pivot_values will be the index of the button in the node.
SERVING_LOCATIONDIMENSIONTEXTGroup results by serving location, onsite or offsite.
CARD_INDEXDIMENSIONTEXTGroup results by the index of where a card appears in a carousel ad creative. Metrics are based on the index of the card at the time when the user's action (impression, click, etc.) happened on the creative (Carousel creatives only).
MEMBER_COMPANY_SIZEDIMENSIONTEXTGroup results by member company size.
MEMBER_INDUSTRYDIMENSIONTEXTGroup results by member industry.
MEMBER_SENIORITYDIMENSIONTEXTGroup results by member seniority.
MEMBER_JOB_TITLEDIMENSIONTEXTGroup results by member job title.
MEMBER_JOB_FUNCTIONDIMENSIONTEXTGroup results by member job function.
MEMBER_COUNTRY_V2DIMENSIONTEXTGroup results by member country.
MEMBER_REGION_V2DIMENSIONTEXTGroup results by member region.
MEMBER_COMPANYDIMENSIONTEXTGroup results by member company.
actionClicksMETRICNUMBERThe count of clicks on the action button of the Sponsored InMail. Sponsored InMail only.
adUnitClicksMETRICNUMBERThe count of clicks on the ad unit displayed alongside the Sponsored InMail. Sponsored InMail only.
approximateUniqueImpressionsMETRICNUMBERThe approximate reach of the campaign. The number of unique member accounts with at least one impression. This metric is not returned by default. It must be explicitly requested in the projection parameter to be returned.
cardClicksMETRICNUMBERNon-demographic pivots only. The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick.
cardImpressionsMETRICNUMBERNon-demographic pivots only. The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional cardImpressions.
clicksMETRICNUMBERThe count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers (for example, clicks to view the landing page or company page).
commentLikesMETRICNUMBERThe count of likes of a comment. Sponsored Updates only.
commentsMETRICNUMBERThe count of comments. Sponsored Updates only.
companyPageClicksMETRICNUMBERThe count of clicks to view the company page.
conversionValueInLocalCurrencyMETRICCURRENCY_EURNon-demographic pivots only. Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.
costInLocalCurrencyMETRICCURRENCY_EURCost in the account's local currency based on the pivot and timeGranularity. For example, this would be spend by member company size per month if the pivot is MEMBER_COMPANY_SIZE and timeGranularity is MONTHLY. Cost is not adjusted for overdelivery when a member demographic pivot is specified in the request.
costInUsdMETRICCURRENCY_USDCost in USD based on the pivot and timeGranularity. For example, this would be spend by campaign on a given day if the pivot is CAMPAIGN and timeGranularity is DAILY. Cost is not adjusted for overdelivery when a member demographic pivot is specified in the request.
externalWebsiteConversionsMETRICNUMBERThe count of conversions indicated by pixel loads on an external advertiser website
externalWebsitePostClickConversionsMETRICNUMBERThe count of post-click conversions indicated by pixel loads on an external advertiser website.
externalWebsitePostViewConversionsMETRICNUMBERThe count of post-view conversions indicated by pixel loads on an external advertiser website.
followsMETRICNUMBERThe count of follows. Sponsored Updates only.
fullScreenPlaysMETRICNUMBERThe count of taps on the video, going into video view mode.
impressionsMETRICNUMBERThis is the count of "impressions" for Direct Ads and Sponsored Updates and "sends" for InMails.
landingPageClicksMETRICNUMBERThe count of clicks which take the user to the creative landing page.
leadGenerationMailContactInfoSharesMETRICNUMBERThe number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only.
leadGenerationMailInterestedClicksMETRICNUMBERThe count of InMail recipients who clicked to demonstrate interest. Sponsored InMail only.
likesMETRICNUMBERThe count of likes. Sponsored Updates only.
oneClickLeadFormOpensMETRICNUMBERThe count of times users opened the lead form for a One Click Lead Gen campaign.
oneClickLeadsMETRICNUMBERThe count of leads generated through One Click Lead Gen.
opensMETRICNUMBERThe count of opens of Sponsored InMail. Sponsored InMail only.
otherEngagementsMETRICNUMBERThe count of user interactions with the ad unit that do not fit into any other more specific category.
reactionsMETRICNUMBERThe count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses.
sendsMETRICNUMBERThe count of sends of Sponsored InMail. Sponsored InMail only.
sharesMETRICNUMBERThe count of shares. Sponsored Updates only.
textUrlClicksMETRICNUMBERThe count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail. Sponsored InMail only.
totalEngagementsMETRICNUMBERThe count of all user interactions with the ad unit.
videoCompletionsMETRICNUMBERThe count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
videoFirstQuartileCompletionsMETRICNUMBERThe count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
videoMidpointCompletionsMETRICNUMBERThe count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
videoStartsMETRICNUMBERThe count of video ads that were started by users.
videoThirdQuartileCompletionsMETRICNUMBERThe count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
videoViewsMETRICNUMBERA video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
viralCardClicksMETRICNUMBERNon-demographic pivots only. The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.
viralCardImpressionsMETRICNUMBERNon-demographic pivots only. The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.
viralClicksMETRICNUMBERThe count of clicks on viral impressions. See viral impressions definition. Sponsored Updates only.
viralCommentLikesMETRICNUMBERThe count of likes on comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
viralCompanyPageClicksMETRICNUMBERThe count of clicks to view the company page from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
viralExternalWebsiteConversionsMETRICNUMBERThe count of conversions indicated by pixel loads on an external advertiser website driven by a viral event. See viral impressions definition.
viralExternalWebsitePostClickConversionsMETRICNUMBERThe count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click. See viral impressions definition.
viralExternalWebsitePostViewConversionsMETRICNUMBERThe count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression. See viral impressions definition.
viralFollowsMETRICNUMBERThe count of follows from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
viralFullScreenPlaysMETRICNUMBERThe count of taps on the video, going into video view mode. See viralImpressions definition.
viralImpressionsMETRICNUMBERThe count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only.
viralLandingPageClicksMETRICNUMBERThe count of clicks on viral impressions to take the user to the creative landing page. See viral impressions definition. Sponsored Updates only.
viralLikesMETRICNUMBERThe count of likes from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
viralOneClickLeadFormOpensMETRICNUMBERThe count of times users opened the lead form for viral impressions from a Lead Gen campaign. See viral impressions definition.
viralOneClickLeadsMETRICNUMBERThe count of leads generated through One Click Lead Gen from viral impressions for this activity. See viral impressions definition.
viralOtherEngagementsMETRICNUMBERThe count of user interactions with viral impressions that do not fit into any other more specific category. See viral impressions definition. Sponsored Updates only.
viralReactionsMETRICNUMBERThe count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses. See viral impressions definition for details on viral engagements.
viralSharesMETRICNUMBERThe count of shares from viral impressions for this activity. See viral impressions definition. Sponsored Updates only.
viralTotalEngagementsMETRICNUMBERThe count of all user interactions with a viral ad unit. See viral impressions definition. Sponsored Updates only.
viralVideoCompletionsMETRICNUMBERThe count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point. See viralImpressions definition.
viralVideoFirstQuartileCompletionsMETRICNUMBERThe count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point. See viralImpressions definition.
viralVideoMidpointCompletionsMETRICNUMBERThe count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point. See viralImpressions definition.
viralVideoStartsMETRICNUMBERThe count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
viralVideoThirdQuartileCompletionsMETRICNUMBERThe count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point. See viralImpressions definition
viralVideoViewsMETRICNUMBERA viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view. See viralImpressions definition.
campaign_totalBudget_currencyCodeMETRICTEXT
campaign_totalBudget_amountMETRICCURRENCY_EUR
campaign_dailyBudget_currencyCodeMETRICTEXT
campaign_dailyBudget_amountMETRICCURRENCY_EUR
campaign_storyDeliveryEnabledMETRICTEXT
campaign_typeMETRICTEXT
campaign_pacingStrategyMETRICTEXT
campaign_optimizationTargetTypeMETRICTEXT
campaign_creativeSelectionMETRICTEXT
campaign_costTypeMETRICTEXT
campaign_offsiteDeliveryEnabledMETRICTEXT
campaign_idMETRICTEXT
campaign_audienceExpansionEnabledMETRICTEXT
campaign_testMETRICTEXT
campaign_formatMETRICTEXT
campaign_objectiveTypeMETRICTEXT
campaign_campaignGroupMETRICTEXT
campaign_unitCost_currencyCodeMETRICTEXT
campaign_unitCost_amountMETRICNUMBER
campaign_nameMETRICTEXT
campaign_accountMETRICTEXT
campaign_statusMETRICTEXT
campaigngroup_idMETRICTEXT
campaigngroup_nameMETRICTEXT
campaigngroup_testMETRICTEXT
campaigngroup_totalBudget_currencyCodeMETRICTEXT
campaigngroup_totalBudget_amountMETRICCURRENCY_EUR
campaigngroup_statusMETRICTEXT
adcreative_idMETRICTEXT
adcreative_testMETRICTEXT
adcreative_review_reviewStatusMETRICTEXT
adcreative_typeMETRICTEXT
adcreative_statusMETRICTEXT
adcreative_variables_clickUriMETRICTEXT
adcreative_variables_TextAdCreativeVariables_imageIdMETRICTEXT
adcreative_variables_TextAdCreativeVariables_textMETRICTEXT
adcreative_variables_TextAdCreativeVariables_titleMETRICTEXT
dateDIMENSIONYEAR_MONTH_DAYDate breakdown
year_monthDIMENSIONYEAR_MONTHYear Month breakdown

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